See If You Can Spot Why People Are Freaking Out About This Nail Polish Ad

In these modern times, one would assume that companies and corporations have learned that racism is generally not great for business. But, apparently, this is a lesson which needs to be taught on a continual basis.

A Korean beauty company recently released an orange nail polish — and the advertising has Twitter totally flabbergasted.

At first glance, the advertisement might seem completely innocuous.

But, take a closer look at the hands in these photos …

Yep. The “black” hand in this photo is clearly just a white hand that has been covered in dark makeup.

As many Twitter users pointed out, people with darker complexions still have lighter skin on their palms — and the fact that the model in this photo has the same skin tone all over her hand is a dead giveaway that makeup and/or Photoshop was used.

People were truly shocked. Like, what year are we even living in? Is “blackhand” now a thing?

To add insult to injury, the graphic designer apparently couldn’t even be bothered to complete the job.

Honestly, y’all: it’s not difficult to find a woman of color who’s willing to be a hand model. This sh*t is just straight-up lazy.

On the bright side, perhaps this gaffe will kill the ugly orange nail polish trend before it has a chance to begin?