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This Brand Is Trying To Make Rainbow Teeth A ‘Thing’

You’d think that by now, we’d have run out of ways to decorate and style our bodies. That along with tattoos, piercings, wild nails, wilder eyebrows, hair of all styles, shapes, and colors, contact lenses, and trends that sounded so outlandish they border on satire (fake camel toe underwear, for instance, or posing for Instagram by finagling your toes into “Barbie feet“)—that we’d be out of corporeal space and energy for adornment. But you’d be wrong.

Because rainbow teeth—you heard me!—rainbow teeth are where it’s at.

According to David Silverstein, the New York City-based entrepreneur and creator of Chrom temporary tooth polish, colorful teeth are the next style flow. “We see this becoming commonplace — everything from a club vibe to an everyday workplace fashion accent,” Silverstein told the New York Post.

Chrom is “just like nail polish” but for your mouth, according to the brand’s website. Developed by dentists, the hues are totally safe and come in ten different color varieties: Pretty in Pink, Baby Blue, Mint, Gold Dust, Candy Floss, Fairy Dust, 24 Karat, Sunshine, Silver, and Penny.

The brand’s Instagram page features pictures of models donning the various shades, some with an entire rainbow mouthful and some with just several teeth colored as an accent.

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On #tuesdays we wear pink.

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“Perhaps you go to work with one tooth [that] matches your nail polish or your hair color,” Silverstein suggests.

Chrom “lasts for up to 24 hours at a time.” The brand’s site also boasts that the polish “doesn’t smudge when you’re eating and has no taste, so it won’t mess up your brunch plans.”

To remove, simply brush your teeth with toothpaste.

If you’ve ever coveted a War Boys vibe but (rightfully) refrained from chroming your mouth, this may be a fun thing to check out. But before you go ahead and snag a tube, consider that Chrom does not list its ingredients on its website and that it refused to release a list of ingredients to the Post when asked.

This may not be something to worry about—Silverstein stated the polish solvents are “made from a grain alcohol base” and the pigments “are compliant with the Food, Drug, and Cosmetics Act.” Certainly something to think about, though, considering you’re slathering polish all over your mouth.

Chrom Shades range in price from $18 to $22, with the metallic shades falling on the pricier end.

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CHROM + chrome = ??

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Silverstein says that a glitter line is in the works.