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8 Instagram Influencers Who Went Too Far In 2018

The world of Instagram influencers goes deeper than anyone could ever have predicted. There are literally thousands of them, many of them making up to $80,000 for a single sponsored post. According to AdWeek, the industry has gone “from a rising marketing tactic to an essential part of most marketing budgets.”

Brands love bypassing native advertising on Instagram and setting up paid promotional relationships with influencers instead because, as The Atlantic put it, ads “aren’t as effective as influencer campaigns, where the personal touch resonates more deeply with consumers.”

So, Instagram influencers have an excuse to post tasteless ads on their social media. They get paid, and in the wise words of whoever said it first, don’t hate the player—hate the game.

But the following influencers, many of whom appear on Twitter account @likeandsub, have no excuse for their awful Instagram posts. They aren’t even getting paid!

1. The influencer who posed in a bikini picture in front of a rice field:

With a caption that read: “Thinking about how different my life is from the man picking in the rice field every morning.”

2. Mommy blogger Katie Bower, who posted about how her son is the least “liked” of her children on Instagram:

Bower wrote, in a since-deleted post:

Guys I am gonna be perfectly honest…Instagram never liked my Munchkin and it killed me inside. His photos never got as many likes. Never got comments. From a statistical point of view, he wasn’t as popular with everyone out there. Maybe part of that was the pictures just never hit the algorithm right. Part might be because he was “the baby” for a very short amount of time…And people like babies. I say all that because I want to believe that it wasn’t him…that it was on me. My insufficiency caused this statistical deficit because obviously my Munch should get ALL the love and squinty eyes are totally adorable. ☺️

so can we do this right? Because I truly KNOW that my Munch deserves alllllll the likes…whether or not a stranger gives it to them. And on his sixth birthday – I am thankful that I know that…that no matter what other people think of me or my kids or my marriage or my house or my life or my everything…that they are 1000000000x better in real life than any tiny little picture could hold.

She explained the post in an Instagram story after it garnered swift social media backlash, saying that the rhetoric used was  part of her “personal growth journey” and “I had to learn that the likes do not reflect much to me.” She added, “I had to choose that, because I work with brands that tell you the opposite.”

3. All the influencers using the Malibu fires as an opportunity to post thirst traps:

 

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4. This bride, who chose her wedding day to post a sponsored ad for an energy drink:

Ok, she is getting paid, but it’s her dang wedding day. To each his own  ¯\_(ツ)_/¯

5. These influencers, who chose the World Trade Center memorial for their modeling backdrop:

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6. Every single one of these influencers, who decided Auschwitz and “Memorial to the Murdered Jews of Europe” (!!!) were prime locations for photo ops:

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7. Everyone who agreed to pay real money to be driven to the most ‘Instagrammable’ locations in Los Angeles:

8. And also everyone in this shot: