A year after the utterly insane Tide Pod eating trend went viral, Procter & Gamble (Tide’s parent company) has announced that it will be shipping Tide laundry detergent products in an eco-friendly cardboard box that has a twist-open spout. The internet was quick to point out, however, that the packaging closely resembles that of Franzia’s boxed wines—you know, the ones we used to drink like water in college—and we have to agree.
On Friday, Tide’s parent company Procter & Gamble debuted their new eco-friendly packaging for the popular detergent brand.
According to CNN, the new box uses 60% less plastic than a typical bottle of detergent making it lighter and smaller which saves P&G money on shipping costs.
While we can commend P&G on their efforts to help the environment, we can’t deny that this packaging resembles that of another boxed product—one that’s consumable.
Twitter user @jon2bad made the connection right away—Franzia boxed wine, but for laundry detergent and NOT at all drinkable. Seriously, don’t drink it.
After the whole Tide Pod fiasco, people are baffled as to why the company would make their product seem even more enticing to consume.
why did they design it like boxed wine— Thibaut Nicodème (@TalysAlankil) November 12, 2018
If they don’t want us to eat it why do they keep making it seem so delicious? First they make it look like candies and now it looks like a box of wine. Does Tide have social Darwinists making their products? #ThinOutTheHerd pic.twitter.com/hdDyHesp8N— Alex Pierpaoli (@FistThingsFirst) November 12, 2018
Procter & Gamble: "Don't eat laundry detergent"— AOL Instant Mess (@JennMint) November 12, 2018
Also Procter & Gamble: *makes Tide look like boxed wine* https://t.co/GbhYxloUpK
But really, why?
Some even joked about the product’s convenience and marketability as boxed detergent wine.
Thats so much more convenient. pic.twitter.com/yIf5nXI4w3— Codename: D.O.N.G. (@king_simpleton) November 12, 2018
Oh Tide has a box wine variant of it's candy now https://t.co/2QZk6obd4a— Blooob (@SyberXenon) November 12, 2018
Seriously, don’t drink it. Go to your nearest gas station and buy some actual Franzia.
While others made dangerous dinner pairings.
Tide box wine pairs well with a nice sauteed Tide Free & Gentle for your weekly date night pic.twitter.com/5KNn1LikZs— jake, math lover (@watislive) November 12, 2018
Do NOT eat, I repeat DO NOT EAT.
And one Twitter user gave his own tasting notes.
*swirls it in a glass*— That Joel Guy (@Joel_Riebel) November 12, 2018
*takes a sip*
Me: Excellent vintage. Good legs on this. Do I detect notes of lavend- no no... dare I say spring meadow?
Employee: sir please leave pic.twitter.com/yFevij6OLZ
Another even speculated what the future of Tide packaging will look like.
What's next Tide in a keg? ? pic.twitter.com/xPj5eQZU7y— Klaxosaurus Rex (@Ramsfan1982) November 12, 2018
Not to mention, someone already started a new challenge hashtag.
Again, DO NOT CONSUME.
For real, though please don’t drink this just enjoy Twitter’s mocking and go buy yourself some real Franzia.
This is going to end in tears and death.— Alex Ong • Eons Luna (@eXAKR) November 12, 2018