Refinery29's Money Diaries—a column that asks millennials to break down every dollar spent over a seven-day period—is always interesting because it allows us to compare our own spending habits (and financial woes) to those of our peers. The brand's most recent entry has caused quite a wave on social media.
https://twitter.com/Refinery29/status/1067515906639618048
The diary entry was written by a 22-year-old “E-commerce entrepreneur” who lives in New York City and reportedly makes a monthly average of $25-30,000 (a $300-360,000 yearly salary).
Though the 22-year-old's actual job is never fully defined—she calls herself an E-commerce entrepreneur, a handbag designer, and a “healthy living influencer of sorts since high school”—she has raked in an average of $54,400 every month so far this year.
https://twitter.com/bfishbfish/status/1067483534041014273
People had a lot of questions. For instance, why is she paying for Netflix in standard definition?
https://twitter.com/atoasta/status/1067558797005197312
Why doesn't she own a printer?
https://twitter.com/laweatherall/status/1067628351010021376
She won't take a $6 Uber because she “ain't a baller” yet purchased a $650 Celine tote (granted, these funds “feel like Monopoly money” to OP)?
https://twitter.com/willbesoon/status/1067630540004761600
The logistics of her company were baffling to some.
https://twitter.com/JulietJeske/status/1067677350979080192
Other points of confusion included being a “healthy living influencer” but eating McDonald's and convenience store candy, the shockingly few inbox emails, the inconsistency between moving to Miami and starting grad school the following year, and shopping for swimwear on Amazon despite being a handbag designer.
https://twitter.com/Shippa63/status/1067649109543202816
https://twitter.com/that_bird/status/1067656457955483648
https://twitter.com/MrsECates/status/1067636878533308421
https://twitter.com/IAMChrisEdward/status/1067639731356262400
https://twitter.com/cvvtx/status/1067633570057986048
https://twitter.com/cheff4u/status/1067504529472671744
There were, however, folks who pointed out that OP's salary is certainly possible for those familiar with the E-commerce/advertising landscape.
https://twitter.com/TheRideshareGuy/status/1067528045655801856
https://twitter.com/SPCPartyPatrol/status/1067650993054113792
The influencer eventually answered some questions in the comments section of her R29 diary entry, explaining how the $600K figure is overall business revenue and that her profit margins are actually 40-50% of that number.
“I did not collab with bigger brands, but did collab with a bunch of instagram influencers and ran a lot of Facebook and Instagram ads!” she pseudo-explained.
Teach us your ways, OP.
h/t Refinery29
